COURSE SERIES
StartupEssentials
Discover the essential skills, tools and thinking behind successful businesses.
What do we cover?
Complete five business assessments to better understand yourself as an entrepreneur, then explore practical workshops covering business models, finding customers, standing out in the market, storytelling and understanding your numbers.
Everything is designed to help you turn ideas into action.
Everything is designed to help you turn ideas into action.
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Entrepreneur
Personality Test
Discover your natural entrepreneurial strengths and how they could help you build and grow a business.
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What Business Should You Actually Start?
Explore which business models are most suited to your personality, skills and interests.
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Do You Actually Have Startup Skills?
Identify your strongest business skills and the areas that could help you become a more effective founder.
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Your Business Idea Readiness Score
Find out how ready you are to turn your business idea into something real.
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Do You Think Like a Real Entrepreneur?
Understand your entrepreneurial mindset and how you respond to challenges, risk and uncertainty.
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Storytelling in Business
Learn how businesses use stories to build trust, attract customers and make their brands memorable.
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How Businesses Actually Make Money
Explore the different ways businesses generate income, from services and products to subscriptions and marketplaces.
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Finding
Your First Customers
Discover practical ways to attract your first customers without spending a fortune on marketing.
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Is This
Business
Worth Starting?
Use a simple 10 factor framework to assess demand, competition, pricing potential and profitability before investing your time and money.
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Understanding Your Business Costs
Learn the basics of costs, pricing, profit and cash flow to help avoid common startup mistakes.
Every successful business starts with action.
Unlock full access to practical workshops, business assessments and startup tools that will help you turn ideas into reality, find customers and build a stronger business.
Build confidence, take action and make it happen.
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